December 28, 2020
It ran 60 hours worth of experiments and sent results
ESA released the first cartoon video the previous month, entitled: "Once upon a
time. Surprising, the level of public engagement,†said Favata. With Rosetta,
however, the mission will end, irrevocably, as soon as the craft touches the
comet surface.â€"We thought we wanted this idea of a fairy story, a princess
being woken up, and that just took off — it took off enormously,†said
McCaughrean.Things did not go according to plan. For social and consumer
psychologist Dimitrios Tsivrikos at University College London, the campaign
worked because "it was playful, it was accessible and it allowed people to
understand what might be happening without being intimidated.This handout file
photo released by the European Space Agency (ESA) on December 3, 2012 shows an
artist's impression of the Rosetta orbiter at comet. It’s first message after
briefly waking up in June 2015, "Hello Earth! Can you hear me â€, was retweeted
30,000 times and "liked†25,000 times.Nevertheless, the success surprised
many.â€."Okay, we’ve created these loveable characters and so on, but there’s a
limit, it has to end.Even hard-nosed ESA scientists were taken in. Tsivrikos
does not expect mass mourning. (Photo: AFP)Once upon a time, two intrepid space
adventurers called Rosetta and Philae set out from Earth to explore a comet far,
far away.Cartoon videos endow the duo with human features — eyes to see with,
mouths for smiling, eyebrows that lift in amazement, as well as arms, hands and
for Philae — a pair of spindly legs.A cartoon depicts Philae strapping on a pair
of studded boots and a hard hat, stuffing a cheese sandwich and compass into a
backpack, and bidding Rosetta a fond farewell before leaping boldly into space.
It ran 60 hours worth of experiments and sent results home before entering
standby mode.â€"I’m a scientist as well, (and) when it comes to China
wholesale CNC Universal Cylindrical Grinding Machine communicating about
science I think in the past we’ve been a bit too harsh with the general public,â€
he told AFP.In the ESA animation, the little lander falls asleep on the cold,
dark comet surface, clutching a blanket, at the foot of a cliff it had decorated
with photos and newspaper clippings. The big question at the time was whether
Philae would wake up again as the comet moved closer to the Sun."In a sort of
coldblooded way, we need to make sure that people understand that it really is
over,†said Mark McCaughrean, who has been closely involved in the mission’s
public profile.It did, several times.Trouble is — many children, even some
adults, have come to think of the machines as cute cartoon characters — a sister
with her small brother bravely prodding and sniffing a comet and sending data
back to Earth."We didn’t have to kill Philae. Philae has nearly 450,000 Twitter
followers.Now the very people who gave birth to the endearing duo face a
difficult task. "At the end of every videogame there’s a fantastic line that
says: ‘Game over’,†he said."We’re duty-bound to play this role with the
European public, to try and inspire the new generation,†added Fabio Favata of
the agency’s robotic exploration directorate. They have sold T-shirts, hoodies
and plush toys. Washing machine-sized Philae bounced several times before ending
up in a shaded crevice, away from the Sun’s battery-charging rays.Running out of
power, Rosetta will join already-spent robot lab Philae in an eternal loop
around the Sun on the surface of their new alien world. "The emotion which we
will all feel next week, I think even in ESA there will be a degree of the
anthropomorphisation,†admitted McCaughrean.
Subsequent movies followed Rosetta’s
journey, Philae perched on her head and jumping up and down as he insists: "Are
we there yet Are we there yet †The real drama came in November 2014, when
Rosetta released Philae onto the comet surface."I must be frank, it was.. There
were two protagonists, communicating with one another and cooperating on a
decades-long odyssey into unexplored territory.â€The fairy tale began in January
2014, when Rosetta "woke up†after hibernating for nearly three years to
conserve energy on her 10-year journey from Earth to 67P — a veritable
deep-space Sleeping Beauty.In many ways, anthropomorphisation was an obvious
choice. He was falling asleep,†said McCaughrean. The signal will die as the
craft’s antenna bends away from Earth.The communications campaign was conceived,
ESA chief executive Jan Woerner said, to account to the European public "where
their taxes goâ€. "We are now accustomed to see characters dying.After two years
in orbit around comet 67P/Churyumov-Gerasimenko, hundreds of millions of
kilometres (miles) from home, Rosetta will terminate its groundbreaking
deep-space mission by touching down on the icy dustball.So begins the fairy tale
adventure of Europe’s comet chaser and robot probe, steel boxes with charming
cartoon counterparts and a global following of fans fated for heartbreak when
the pair severs ties with Earth forever. Do these storybook heroes now die
Rosetta and Philae’s exploits have made them rare science celebrities, each with
its "own†Twitter account."I think there will be a lot of tears,†European Space
Agency (ESA) senior science adviser Mark McCaughrean told AFP ahead of D-Day on
September 30.They are made to exhibit emotions as well: affection, trepidation,
courage and exhilaration
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